Blipey tipped me off to this....
Apparently, Splenda is NOT made with sugar.
This story ran on my birthday in 2005...
(AP) Sugar growers and consumer groups want the government to investigate advertising claims by the makers of the sugar substitute Splenda.
They say the slogan "Made from Sugar" is misleading. The head of the Center for Science in the Public Interest says "made from chlorinated hydrocarbons" would be more accurate. Michael Jacobson says McNeil Nutritionals -- part of Johnson and Johnson -- is trying to confuse consumers into thinking they're using an all-natural sweetener.
The president of the Sugar Association says Splenda is nothing more than a "highly processed chemical compound made in a factory."
But a McNeil spokeswoman says sugar is indeed used to make one of the ingredients in Splenda. And she says Splenda's manufacturer has filed court papers against the Sugar Association itself -- for claims it's made against Splenda.
CRAP CRAP CRAP.
I hate aspartame, I hate saccharin. They both really crap up a recipe. My Greand Aunt Helen is diabetic, so when I discovered sucralose, and found out how much easier it is to mask the switch, I was tickled.
WHO THE HELL GAVE THEM THE RIGHT TO MISLEAD ME ABOUT WHAT IT REALLY IS, THOUGH?
Anyways, Splenda won a dismissal hearing just a few weeks ago in the lawsuit that they had brought against the sugar manufacturers.....
Article Date: 23 Oct 2006 - 0:00am (PST)
The U.S. District Court (Central District) of California yesterday denied the Sugar Association's motion to dismiss the lawsuit brought by McNeil Nutritionals, LLC, on behalf of its SPLENDA® (sucralose) Sweeteners products.
The lawsuit, which will be heard by the District Court, charges the Sugar Association and several of its member companies with false advertising designed to mislead consumers about the safety and taste of SPLENDA® Sweeteners. According to the suit, the Sugar Association has been seeking to boost sales of sugar by spreading false and misleading information about SPLENDA® Sweeteners via the internet and through other public relations channels.
The lawsuit states the multi-million dollar competitive campaign by the Sugar Association on behalf the Sugar Companies intends to cause material commercial injury to SPLENDA® Sweeteners.
SPLENDA® Brand Sweetener (sucralose), the sweetening ingredient in all SPLENDA® Sweeteners, is made through a patented, multi-step process that starts with sugar and converts it to a no calorie, non-carbohydrate sweetener. The result is an exceptionally stable sweetener that tastes like sugar, but without sugar's calories. Recent clinical data suggests that SPLENDA® No Calorie Sweetener can be a helpful tool for children and families to use as part of a program to reduce calories and increase physical activity, in order to prevent additional weight gain in overweight children.
SPLENDA® Sweeteners have been used safely by millions of consumers in all population groups worldwide, including pregnant women, children and individuals with diabetes. SPLENDA® Brand Sweetener (sucralose) was first sold more than 13 years ago and is now permitted for use in over 80 countries.
About SPLENDA® Brand Sweetener
SPLENDA® Sweeteners are marketed by McNeil Nutritionals, LLC. SPLENDA® Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA® Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to http://www.splenda.com.
About McNeil Nutritionals, LLC
McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend, SPLENDA® Brown Sugar Blend, VIACTIV® Calcium Soft Chews, VIACTIV® Multi-Vitamin Soft Chews, LACTAID® Milk and Dietary Supplements and BENECOL® Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.
There is apparently a great deal of suit/countersuit, which will take a while to unravel. It's Thanksgiving, so I've got other things to do. Maybe tomorrow...